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Almond Board of California - Own Your Prime
In The Press
https://www.almonds.com/about-us/press-room/deion-sanders-california-almonds
https://www.usatoday.com/story/sports/ncaaf/pac12/2023/09/08/deion-sanders-commercials-television-colorado-nebraska-fox/70780555007/
https://www.prnewswire.com/news-releases/deion-sanders-owns-his-prime-with-california-almonds-this-season-301907399.html
https://www.si.com/college/colorado/buffs-social/deion-sanders-california-almonds-own-your-prime-campaign
https://www.bakemag.com/articles/17887-california-almonds-partners-with-deion-sanders-to-promote-almond-health-benefits
https://www.bakersfield.com/news/almond-board-turns-to-science-sanders-to-build-demand/article_fb5b5494-438c-11ee-b160-7bd4f639ebe1.html
https://californiaagtoday.com/deion-sanders-owns-his-prime-with-california-almonds-this-season/
https://nationalnutgrower.com/news/football-season-to-feature-deion-sanders-promoting-california-almonds/
When SRG and the Almond Board of California wanted to advertise the results of a study showing that almonds can assist in athletic performance and recovery – that almonds can literally help you stay in your prime – our creative team figured, who better to deliver this bit of news than Coach Prime himself, Deion Sanders. A combination of legends ready to take on the world. Or, at least, to help you better recover from exercise.
My role on this project was to traffic and buy paid social spots for the ads to run ahead of the CU x TCU game.
