Potatoes USA Gen Tater Campaign

Potatoes USA and SRG paired together for the Gen Tater campaign leveraging influencer marketing on TikTok to reach target audience more meaningfully demonstrating potatoes can fit into any lifestyle and be nutritious.

I was involved with the strategy, Mavrck partnership calls, development, media buying and planning, and reporting on the TikTok campaign. As one of the resident Gen Zers at SRG, I was able to lend insight into the importance of TikTok as a platform and influencer marketing.